Posts Tagged ‘search engine marketing’

Quick Tips To A Wordpress Law Firm Website

Posted in Internet on April 25th, 2010 by Ken Childs – Be the first to comment

These are some basic recommendations for making a high quality law firm website that will get found online.

The first consideration is picking a domain for your law firm website. Your first instinct in deciding on a domain might be to choose a branded domain based on the name of your firm. While branding your domain may be a good idea for law firms, there are many situations where this may be a mistake.

My advice is to take out two domains, your branded domain and a search phrase targeted domain. For your keyword targeted, choose one of reasonable search volume and competition that is highly relevant to your practice. I like using the geographic, practice specific, legal term guideline.

To check the availability of your desired domain, head over to Domize. Make sure to try different keyphrase combinations and hyphen positions.

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The Best SEO Sources Have The Inside Track On Searches

Posted in Internet on January 31st, 2010 by Julie Johnson – Be the first to comment

Not that long ago, one of the most successful marketing strategies that a business utilized was the purchase of billboard or newspaper advertisements. This form of advertising gained their business a great deal of exposure and make sure that they were profitable. Today things are very different, instead of billboards and newspapers, customer turn on their computer and search the internet for the service that they are looking for. Since the consumer has changed their means of search, these companies must now change their means of advertising.

No matter what type of business you are running, no matter how large or how small your business is, if you do not begin to work on an internet marketing strategy you may have to close your doors for good. While you are working on the detail of internet marketing you want to make sure that you include the top rated search engines. These include Google, Yahoo and Bing. All three engines are the most commonly used, and therefore will gain your internet marketing more exposure than one of the smaller engines.

When coming up with an internet marketing strategy many business often include wonderful and elaborate websites. This is a good idea, however if you can not bring potential customers to your website it will not serve much of a purpose. In order to get your website viewed you need to rank among the top sites on the search engine. Studies have shown that while conducting a search the internet user often clicks on the top result that comes up. If you are not on the top, or somewhere close to it, you may not have the traffic on your site that you have hoped for.

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Google Earth, More Than Just Fun To Play With

Posted in Internet on December 29th, 2009 by Julie Johnson – Be the first to comment

Google first launched their Google Earth software in 2005, and people were immediately fascinated by the potential of this very powerful tool. The first thing most people wanted to see was the images of where they live, and after that people typically started searching for famous landmarks, both locally and around the world. In addition to all of the amazing images that Google Earth was making available for everyone there was also a wealth of information and figures that were being provided as people sat in their homes and explored the planet.

While Google Earth is a great tool to educate, and entertain the average users, it is now also playing a vital role in many emergency services command centers in the U.S. and many other countries too. Google Earth provides detailed, up to date maps of locations for emergency services departments, and provides images of the areas where the services are required that were not available before. For example, if their are travelers who are lost of injured in a remote area, Google Earth can provide recent images of these areas, which can help emergency services departments coordinate a search and rescue mission.

Because Google Earth is free to use, and is available to anyone with a PC and an internet connection, the ability to use Google Earth by emergency services personnel is available to every state, city, and town. While bigger cities were the first to adopt this technology many smaller towns are now adding Google Earth to their existing tools, making the job of first responders on the ground easier. Google Earth even has the ability to be enhanced, allowing fire fighters to have real time information on where a fire is, where it is spreading, and the best way to stop the spread of a large fire. This information in invaluable to those in command, whether it is the fire department or any other emergency services units. Google Earth is helping emergency services personnel save lives, and respond to situations more quickly and more efficiently.

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